Every year that passes, the trend gets clearer. The flag waving crowd of Puerto Ricans is no longer a show of pride. They are a symbol representing the impact of Latin youths throughout the United States. What used to be a largely ignored minority group, Latinos are finally making their presence felt to corporate companies. When attempting to sell marketing space for his newly established Urban Latino Magazine a decade ago, CEO Jorge Cano-Moreno recalls the words of many marketers, “Hispanics don’t read, Latinos don’t buy”. But not anymore, Latinos are everywhere including the music, fashion and entertainment industries. Flowcaliente.com hopes to continue to provide a platform for the Latino culture to grow on. Besides covering urban Latin music and lifestyle, we also give aspiring Latinos a chance to gain exposure whether it is in our Flowcaliente artist column or our Chulas models column. With limited number of outlets available for undiscovered talent to show their skills, Flowcaliente.com prides ourselves in providing these dedicated individuals with an opportunity. And with the widespread reach of technology at the tip of our fingers, all the information on Flowcaliente is just a click away. Free for all to access, faster than any print publication can offer, Flowcaliente.